12,140 Items of Impact: Destination Baby Co.’s 3rd Annual Holiday Drive Recap
- Erika Rodriguez
- 17 minutes ago
- 4 min read
The results are in! After weeks of collecting, counting, and sorting, we are thrilled to announce that the 3rd Annual Destination Baby Co. Holiday Drive was our most impactful yet. Thanks to a massive community effort across San Diego County, we successfully collected 12,140 essential items to support local families.
From Oceanside to Imperial Beach, our community showed up. This wasn’t just about the numbers; it was about ensuring that mothers, children, and families facing hardship have the essentials they need to thrive during the holiday season and beyond.
Where Your Donations Went
To ensure your generosity reached those who needed it most, we partnered with three incredible local organizations. Here is the breakdown of the impact we collectively made:
Birthline of San Diego County
Total Items Received: 10,114
Birthline serves as a lifeline for new mothers and families. This year, we provided them with:
Baby & Children’s Clothing: 3,541 baby/children’s items, 248 winter coats/jackets and sweaters, and 124 pairs of shoes & boots
Essentials: 2,852 diapers, 175 formula, and 265 baby equipment items
Support for Moms: 717 women’s clothing items and 672 toiletries/self-care items.
Support for Dads: 42 men’s clothing items
Joy: 1,065 toys and books.
Miscellaneous items: 413 items
Ronald McDonald House Charities of San Diego (RMHCSD)
Total Items Received: 1,534
Helping families stay near their hospitalized children, RMHCSD received:
336 brand-new toys and books.
1,198 diapers to support resident families.
San Diego Food Bank
Total Items Received: 492
We collected 225 lbs of food to help combat food insecurity in our region.
Sponsor Spotlight: The Partners Who Made it Possible
This year’s drive reached a new level of scale thanks to our two primary sponsors. Their contribution allowed us to invest in 50 custom reusable bins, ensuring that our holiday drive is not only impactful but sustainable for future years. We are proud to be supported by businesses and organizations that prioritize the well-being of San Diego families.
The Super Dentists: For nearly 30 years, The Super Dentists have been Southern California’s most trusted and loved pediatric, teen, and adult dental group. With seven locations across San Diego County and Moreno Valley, they’ve reimagined what going to the dentist means — making it fun, engaging, and magical for kids and families. Beyond dental care, The Super Dentists are dedicated to the community — sponsoring schools, local events, and now Destination Baby Co. Because at The Super Dentists, it’s more than dentistry. It’s about creating super smiles for our beloved local community.
Littles Dream Big: Is a children’s program inside of answer4cancer. They’re dedicated to empowering women and children with the tools they need to create change within themselves and the world around them, providing positive outcomes and redefining their futures.
Celebrating Our Partners & Top Locations
With 50 drop-off locations and 31 partners participating this year, the reach of this drive was unprecedented. We are incredibly grateful for the diverse group of small businesses and organizations that stepped up to lead this charge.
From marketing the drive to their own audiences and hosting special events to encourage drop-offs, to offering customer discounts in exchange for donations, our partners were the true power behind this success. While we appreciate the unique contribution of every single partner, we want to give a special shout-out to our Top 10 Locations whose massive influx of donations helped us reach our goal:
Bright Horizons Tierrasanta: 1,397 items
Family Connection Chiropractic: 1,103 items
JoyBabe Studio: 1,004 items
Honest Thrift Studio: 975 items
New Mom School Encinitas: 723 items
Songbirds Music: 687 items
Point Loma Sports Club: 436 items
CrossFit ATR Mission Valley: 401 items
Bird Rock The Village: 399 items
CrossFit ATR: 361 items
A Note on Quality: The Power of Volunteers
While we celebrated over 12,000 successful donations, our team also handled 290 prohibited items, including expired food, missing shoes/socks, and opened formula or vitamins. At Destination Baby Co., we believe in providing our nonprofit partners with items that offer dignity and safety. Our "Quality Assurance" process ensures that every item delivered is clean, functional, and ready for a new home. We want to extend a massive thank you to our volunteer crew who spent hours meticulously sorting through bags to ensure only the highest quality items reached our partners.
Our Mission in Action
At Destination Baby Co., we believe that Giving Back is essential. When we founded this company in 2021, our mission was to empower families to grow with confidence and ease. This Holiday Drive is a core part of that mission, allowing us to collaborate with local businesses and neighbors to ensure every family in our community has the support they need for their children’s growth and happiness.
Seeing San Diego unite for this cause reminds us why we started this journey. We are honored to be your local baby and family experts, and we are already looking forward to making an even bigger impact in Year 4!
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Thank you, San Diego, for a record-breaking year!